If you're curious about any of my experiments with AI or want to dive deeper into my work and case studies, feel free to reach out at paulo_mattos@icloud.com.
If you're curious about any of my experiments with AI or want to dive deeper into my work and case studies, feel free to reach out at paulo_mattos@icloud.com
Smiles
Loyalty & Tourism
Product design, App, AI
A design experience that connects people to their destinations. Focused on innovation, planning, and conversion, the project for GOL Smiles was created to simplify travel planning, integrating technology and personalization for users.
A design experience that connects people to their destinations. Focused on innovation, planning, and conversion, the project for GOL Smiles was created to simplify travel planning, integrating technology and personalization for users.
Plan a trip in a way that is as simple and enjoyable as a trip itself.
A generative AI solution for GOL Smiles was designed to transform trip planning into a seamless and enjoyable process. Users describe their ideal trip, and the system delivers tailored suggestions for flights, accommodations, and activities, maximizing Smiles miles along the way.
Creating Something Out of Nothing
From ideation to implementation, a generative AI tool was built to turn users' travel dreams into actionable itineraries. This innovative solution provides real-time, personalized recommendations while enhancing the GOL Smiles ecosystem.
Insight
Strategy
Users felt overwhelmed by options and struggled to maximize Smiles miles. The solution addressed these pain points, simplifying decision-making and delivering tailored travel suggestions.
Focused on personalization and Smiles loyalty, increasing user satisfaction and driving business growth through upselling and higher engagement with miles.
Collaboration with developers and stakeholders to build an intuitive AI tool, refining it through iterative prototyping and testing. The result was a seamless integration within the GOL Smiles platform.
Execution
Plan a trip in a way that is as simple and enjoyable as a trip itself.
A generative AI solution for GOL Smiles was designed to transform trip planning into a seamless and enjoyable process. Users describe their ideal trip, and the system delivers tailored suggestions for flights, accommodations, and activities, maximizing Smiles miles along the way.
From ideation to implementation, a generative AI tool was built to turn users' travel dreams into actionable itineraries. This innovative solution provides real-time, personalized recommendations while enhancing the GOL Smiles ecosystem.
Insight
Strategy
Users felt overwhelmed by options and struggled to maximize Smiles miles. The solution addressed these pain points, simplifying decision-making and delivering tailored travel suggestions.
Focused on personalization and Smiles loyalty, increasing user satisfaction and driving business growth through upselling and higher engagement with miles.
Collaboration with developers and stakeholders to build an intuitive AI tool, refining it through iterative prototyping and testing. The result was a seamless integration within the GOL Smiles platform.
Execution
Creating Something Out of Nothing
Smiles
Loyalty & Tourism
Product design, App, AI
A design experience that connects people to their destinations. Focused on innovation, planning, and conversion, the project for GOL Smiles was created to simplify travel planning, integrating technology and personalization for users.
Plan a trip in a way that is as simple and enjoyable as a trip itself.
A generative AI solution for GOL Smiles was designed to transform trip planning into a seamless and enjoyable process. Users describe their ideal trip, and the system delivers tailored suggestions for flights, accommodations, and activities, maximizing Smiles miles along the way.
From ideation to implementation, a generative AI tool was built to turn users' travel dreams into actionable itineraries. This innovative solution provides real-time, personalized recommendations while enhancing the GOL Smiles ecosystem.
Creating Something Out of Nothing
Insight
Users felt overwhelmed by options and struggled to maximize Smiles miles. The solution addressed these pain points, simplifying decision-making and delivering tailored travel suggestions.
Strategy
Focused on personalization and Smiles loyalty, increasing user satisfaction and driving business growth through upselling and higher engagement with miles.
Collaboration with developers and stakeholders to build an intuitive AI tool, refining it through iterative prototyping and testing. The result was a seamless integration within the GOL Smiles platform.
Execution